DESCRIPTION

An essential guide to thinking strategically in a complex, ever-changing world.

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes a groundbreaking guide to creating meaningful change in a complex world.

Are you tired of quick fixes and short-term thinking? Do you want to make a lasting impact but feel stuck in outdated systems? This is Strategy is a modern classic - a must-read for anyone seeking to drive positive change, whether you're revolutionizing an industry, sparking a movement, or building a career.

Godin challenges you to:
- Identify your "smallest viable audience" and make remarkable work they can't ignore
- Understand and influence the systems shaping our world
- Prioritize long-term thinking over instant gratification
- Make smart, purposeful choices that shape a better tomorrow

With Godin's trademark clarity and insight, This is Strategy provides a framework for effective and elegant strategic thinking, offering essential building blocks to turn vision into reality. It's a rallying cry for doing work that matters.

Whether you're an entrepreneur, a leader, or an individual with big dreams, this book will inspire you to think bigger, act bolder and make a difference.

Strategy turns our effort into impact. Your journey starts here

About the Author

Seth Godin is the author of 21 international bestsellers that have changed the way people think about work and art. They have been translated into 38 languages.

His breakthrough books include Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, The Practice, and This is Marketing.

He writes one of the most popular daily blogs in the world and has given 5 TED talks. He is the founder of the altMBA, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne.

You can learn more about him at sethgodin.com.